L?Or?al Chroma Cr?me Purple Shampoo is a professional toning cleanser designed to neutralise unwanted yellow tones while gently cleansing the hair. It enhances cool blonde shades, leaving hair brighter, fresher and more refined.

Key Benefits

• Neutralises yellow and warm tones
• Enhances cool blonde and lightened shades
• Gently cleanses without stripping moisture
• Improves brightness and shine
• Leaves hair soft and manageable

Features / Technology

• Purple pigment technology to counteract yellow tones
• Even tone deposition for consistent results
• Gentle cleansing system suitable for regular use
• Conditioning ingredients to maintain softness and hydration
• Professional-grade formulation for salon performance

Ideal For

• Blonde, bleached or highlighted hair
• Lightened or pre-lightened hair
• Clients maintaining cool blonde tones
• Hair needing tone correction and brightness

How To Use

Apply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Leave on for a few minutes for enhanced toning if required. Repeat if necessary.

Why Choose This Product?

L?Or?al Chroma Cr?me Purple Shampoo delivers precise toning with gentle cleansing in a professional formula. Ideal for salons and clients looking to maintain clean, cool blonde results with improved softness and shine.