ETI Ionic Compact Hairdryer – Viva Magenta | Professional 2400W Hairdryer
Experience powerful drying performance with the ETI Ionic Compact Hairdryer in Viva Magenta, a professional Italian-made hairdryer combining advanced technology, lightweight construction and striking modern design.
Engineered for professional hairdressers and stylists, this compact hairdryer features a powerful AC motor delivering up to 2400 watts and an impressive airflow of 105m³/h for fast, efficient drying.
Its ionic technology and ceramic grille help promote smoother, shinier hair while reducing static and frizz.
Designed with comfort and versatility in mind, the ETI Ionic Compact offers adjustable temperature and speed settings, making it suitable for a wide range of hair types and styling techniques.
Viva Magenta – ETI Hairdryers+1
Key Features & Benefits
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Powerful 2200–2400W Motor – delivers fast, efficient drying for professional results.
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Professional AC Motor – designed for reliable performance and durability.
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Ionic Technology – helps reduce static and frizz for smoother-looking hair.
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Ceramic Grille – promotes even heat distribution during drying.
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High Airflow Performance – 105m³/h airflow for efficient styling.
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Lightweight, Compact Design – comfortable to handle during extended styling sessions.
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Four Temperature Settings – adjustable heat to suit different hair types.
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Two Speed Settings – provides greater control over airflow.
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Cold Shot Button – helps set hairstyles and maintain their shape.
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3-Metre Power Cord – allows freedom of movement around the styling station.
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Removable Rear Filter – makes cleaning and maintenance easier.
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Concentrator Nozzle Included – provides focused airflow for precision styling.
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Viva Magenta Finish – a vibrant, modern colour that stands out in any salon.
Advanced Ionic Technology
The ETI Ionic Compact features integrated ionic technology designed to improve drying performance while helping reduce static electricity.
Negative ions help minimise flyaways and promote a smoother, more polished finish.
This technology is particularly beneficial for hair prone to frizz, leaving it looking shinier and more manageable.
Powerful Professional AC Motor
Equipped with a high-performance AC motor, the ETI Ionic Compact delivers reliable airflow for efficient blow-drying.
With an airflow rate of 105m³/h, it helps reduce drying time while providing the power required for professional styling.
Its compact construction makes it a practical choice for busy salons, mobile hairdressers and everyday home use.
Customisable Heat & Speed Settings
The ETI Ionic Compact offers four temperature settings and two speed settings, allowing you to tailor your drying experience to different hair types and styling needs.
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Lower Heat: Ideal for finer or more delicate hair.
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Higher Heat: Suitable for thicker hair requiring more drying power.
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Lower Speed: Provides greater control for precision styling.
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Higher Speed: Delivers powerful airflow for quicker drying.
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Cold Shot: Helps finish and set your hairstyle.
Lightweight & Comfortable Design
Designed for professional use, the ETI Ionic Compact combines powerful performance with a compact, lightweight body.
Its ergonomic design helps make prolonged blow-drying sessions more comfortable, while the generous 3-metre power cord provides excellent freedom of movement.
The removable rear filter also allows for straightforward maintenance, helping maintain consistent airflow and performance.
How to Use
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Gently towel-dry freshly washed hair to remove excess moisture.
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Apply your preferred heat protection product.
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Select the appropriate temperature and speed settings.
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Attach the concentrator nozzle for controlled airflow.
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Blow-dry in sections using a suitable styling brush.
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Direct airflow down the hair shaft for a smoother finish.
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Finish with the cold shot button to help set your style.
Professional Tip: For a sleek, glossy blow-dry, use the concentrator nozzle with a round or paddle brush, keeping the airflow directed from roots to ends.
Who Is It Suitable For?
The ETI Ionic Compact Viva Magenta is ideal for:
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Professional hairdressers and stylists
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Busy hair salons
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Mobile hairdressers
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Barber shops
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All hair types
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Thick or frizz-prone hair
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Creating smooth, polished blow-dries
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Anyone wanting professional drying performance at home
Product Specifications
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Brand: ETI
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Model: Ionic Compact
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Colour: Viva Magenta
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Power: 2200–2400W
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Motor: Professional AC Motor
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Airflow: 105m³/h
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Technology: Ionic
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Grille: Ceramic
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Temperature Settings: 4
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Speed Settings: 2
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Cold Shot Button: Yes
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Power Cord: 3 metres
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Rear Filter: Removable
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Included Accessories: 1 concentrator nozzle
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Country of Manufacture: Italy
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Product Type: Professional Hairdryer
Professional Power Meets Vibrant Style
Bring professional drying performance and a pop of colour to your styling station with the ETI Ionic Compact Hairdryer – Viva Magenta.
Combining a powerful AC motor, ionic technology, ceramic grille and lightweight design, this Italian-made hairdryer delivers efficient drying and beautifully smooth, glossy results.
2200–2400W | Ionic Technology | Ceramic Grille | Lightweight Design | Made in Italy


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